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Prevnar 20
HCP
1 dose, 1 vaccine, 1 visit
Sarah McKinnon (AD) | Kaio Mendes (AD) | Laura Janka (CW)
Helped lead copy on a newly on-boarded brand to redefine their messaging, look, and feel while keeping best practices at the core.
Congress Game
We pitched the client a game for attendees to play when visiting their congress booth. Welcome to 'Think You Know Pneumococcal Pneumonia?' a T&F competitive speed game designed to educate healthcare providers about the
new patient group for Prevnar 20.
Congress Epanels
To accompany the game, we redeveloped their epanels from the ground-up. We draw in viewers from across the show floor by leaning into larger and tighter copy set in knockout with highlights on the most important part of the message.
New
Previous
What was tasked as a pick-up, we took on the challenge of a full redesign and copy exploration.
Emails
We drew attention to the parts of the email we wanted the eyes to go to through color-blocking, then established copy hierarchy to help make the email digestible.
New
Previous
Epocrates Doc Alert
A seasonal alert on our new coadministration messaging for the Epocrates platform.
Branded & unbranded banner ads
We timed the release of these three ads to air during 2022 flu season.
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