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PYRUKYND - Clinical Trial Campaign
RISE UP #SickleCellWarrior
HCP + DTC
Anja Harmon (CW) | Michael DeJesus (AD) | Heather Sparks (CW) | Abie Arcilla (UX) | Vincienzo Cabrera (AD)
Sickle cell can make you fragile, but #SickleCellWarriors show us true strength. The sickle cell community is tight knit and this trial gives the next generation hope. Capturing that essence became the campaign.
RISE UP Trial Social Video
Our audience skews younger, so we reached them on social with a BTS look at our photo/video shoot.
RISE UP Trial Patient Brochure
Our audience skews younger, so we reached them on social with a BTS look at our photo/video shoot.
RISE UP Patient Enrollment Website (snippets)
See how I turn data into patient-friendly copy and design.
Source material
Initial layout + patient-friendly contextual copy
Mobile-first vertically-stacked final design
Source material
Criteria simplified so brand voice shines
RISE UP Full Patient Website
Experience the site how our Warriors did. Get the full picture of how we carried the warrior emotion/tone/shape/palette in the patient and HCP websites.
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