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SUNOSI
DTC
Stay awake for amazing things with SUNOSI
Haley Dix (CW) | Victor Reiss (AD) | Shaunah Margaret (CW) | Hannah Taylor (AD)
My home brand. From just after product launch, I worked on almost every project—always pushing the copy and creative further.
Social Posts - Facebook/Instagram
We tailor our social creative based on audience position in the funnel: Awareness, Prospect, and Patient. Awareness is for people who haven't heard of SUNOSI or Excessive Daytime Sleepiness. Prospect are for those who have been diagnosed and looking for treatments. Patient is for people already on SUNOSI.
Post Copy: One daily pill could be the start of feeling more awake for adults with Excessive Daytime Sleepiness due to Obstructive Sleep Apnea (OSA).
Post copy: If CPAP isn't enough, ask about SUNOSI. For adults with Excessive Daytime Sleepiness (EDS) due to Obstructive Sleep Apnea (OSA).
Post copy: Give the Daytime Sleepiness Quiz a spin and ask about SUNOSI at the next doctor's visit.
Post copy: Start saving on SUNOSI today! Adults with Excessive Daytime Sleepiness due to Obstructive Sleep Apnea may pay as little as $9 a month for a prescription. Eligibility required.
Post copy: Wondering about SUNOSI? Take a peek. For adults with Excessive Daytime Sleepiness due to Obstructive Sleep Apnea (OSA).
Post copy: Pay as little as $9 a month with the SUNOSI Savings Card. Eligibility required.
Branded Native Text Ads
Non-brand WebMD Native Text Ads
Don’t settle for the 3pm slump. Try a treatment.
Yawners, often feel tired? Don’t wait to get help.
Computer stuck in sleep mode, or are you? Do more.
Prospect/Patient Support Emails
Here are a few emails from the mid to late stage patient journey with the goal of optimizing engagement and mitigating drop-off by personalizing the experience at the moments that matter most.
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