top of page
EPCLUSA
DTC
Cure your Hep C with just one pill a day
Steven Su (CW) | Dave Pachence (CW) | Katie Dixon (AD) | Kieth Coney (AD)
One of the many brands I offered to help out for a project and stayed on for over a year.
Social Posts - Facebook/Instagram + Banner
The legal review team became very tricky to get ads through as we pushed creative in new directions. The first post is the social version of an animation we made. The second is an IG story placement announcing the launch of EPCLUSA for medicaid. The third is announcing the launch of the Authorized Generic of EPCLUSA.
Post Copy: Now's the time to get treated. Watch the full video to see if EPCLUSA could be the right choice.
PWID Brochure
EPCLUSA has two audiences, people who got Hep C through normal means, and people who inject drugs (PWID). This brochure was for our PWID audience. We printed it on thick card stock to improve durability, and included as much information in the brochure as we could for those who may have limited internet access.
Core Claims Doc
Getting organized about what we say and where we say it so that we can delivery new copy fast.
bottom of page